About Us



The original Juvenile Shop opened in 1938 on Pico Boulevard in Los Angeles, California. We moved to our current location on Ventura Boulevard in Sherman Oaks in 1977.

From the very first days when “Grandpa Bob” ran the register, the Juvenile Shop has been providing fine products and impeccable service to our customers. Now, the store is run by Bob’s granddaughter, Lauren, who takes great pride in carrying on Juvenile Shop’s tradition of excellence.

We try to make your experience shopping for your new baby an easy one. We try to weed out the products and offer what we feel are the best choices available so you can come in and get a good education on what’s out there and not feel overwhelmed.

Customers tell us all the time we have simplified the process of figuring out what they need for the first few years.

The people working with me are passionate about the baby industry. ~ Lauren

The team at Juvenile Shop has a combined experience of more than 75 years and has invaluable knowledge in great products from around the world:

Lisa, since 1981 has been to many factories all over the world and helped develop many products in our industry. She is on the board of Brixy which unites independent baby stores across the nation.

Roger, since 1991 has done many videos about strollers and other products.He can help you with all your furniture needs.

Debbie, has been in the industry since 1977 and keeps us organized and is our resident registry guru.

Marie, started at a young age of 17, giving her more than 14 years with the company. She makes sure our products are always in stock.

Koto has been with the company over 13 years and is certified at car seat installations.

Maynor makes sure our back end is organized and has a great knowledge about the furniture and gear.

Last but not least Bruce, with over 20 years experience, delivers and sets up your furniture making sure everything looks beautiful in your new babies room.

We have been in Baby Bargains for the last 6 years. We have won Red Tricycle's Most Awesome Baby Boutique.I think most important is that we love what we do and we care!!